Daily Record

Editor: Alan Rennie

Cover price: Monday - Friday 45p, Saturday 70p

The Daily Record is one of the biggest daily media hits in Scotland, reaching 815,000 adults everyday.  More than just big numbers, the Daily Record captures the the true essence of the country it serves, offering a strong Scottish identity and serious viewpoints like no other!  It enjoys a long-standing Scottish heritage and remains very much part of everyday life throughout Scotland.

Every day it reaches 18% of adults in Scotland that's more than the combined reach of Aberdeen Press & Journal, Dundee Courier & Advertiser, The Herald and Scotsman in Scotland.

The Daily Record provides a vibrant, award-winning lifestyle package offering 'something for everyone', from Monday to Saturday.  It is both a trusted and respected product in the Scottish marketplace and regularly features prominently among Scotland's most recognisable brands.  It is well-known and regarded for the value and effectiveness that it delivers for advertisers throughout Scotland.

The website dailyrecord.co.uk currently holds the title of digital products of the year (Scottish Press Awards). Source: NRS Jan-Jun 2012