Daily Record

Cover price: Monday - Friday 40p, Saturday 65p

Scotland's "Newspaper of the Year" is the best-read daily newspaper and the biggest one-off daily media hit in Scotland, reaching 1 million adults everyday. More than just big numbers, the Daily Record captures the true essence of the country it serves, offering a strong Scottish identity and serious viewpoints like no other! It enjoys a long-standing Scottish heritage and remains very much part of everyday life throughout Scotland.

With a readership of 1 million, 23% reach of adults in Scotland. Its nearest competitor, The Sun, reaches only 21% of adults in Scotland whilst the Daily Mail, The Scotsman and The Herald combined reach only 13%.

The Daily Record provides a vibrant, award-winning lifestyle package offering ‘something for everyone’, from Monday to Saturday. The current ‘Scottish Newspaper of the Year’ is both a trusted and respected product in the Scottish marketplace and regularly features prominently among Scotland’s most recognisable brands. It is well-known and regarded for the value and effectiveness that it delivers for advertisers throughout the Scotland.