Research & Planning
Mirror Group Newspapers invest heavily in research, with a broad range of resources available to us.
Through our reader panel we are able to gauge the attitudes of our readers and provide campaign evaluation. We also commission qualitative and quantitative bespoke projects, to enable us to understand broader issues in the market. Beyond this we have access to a number of syndicated services such as TGI.Net, Mori Financial Survey, Mori Mood of the Nation, Mori Technology Tracker and ComScore.
Through these resources we aim to provide our clients and their agencies with a deeper understanding of our audience and valuable insight across a variety of markets.
In this section we aim to give you an overview of some of the latest bespoke work we have carried out, alongside client specific advertising case studies, and a breakdown of facts & figures for each of our publications.