Mirror.co.uk builds on the strength of the newspaper's core values of authoritative news, sport and celebrity gossip as well as usefulness, trust and caring for people.
The site has an ever growing library of video stories and Mirror exclusives. There is a unique slide down video player in every channel offering users targeted video content.
Mirror.co.uk puts users first: understanding our strengths
- 5 core content pillars generated through user panels and card sorting by a REAL audience
- usability, fast access to relevant and trusted content, we do NOT bounce users through pages
- Innovative sub-channels relevant to loyal users, e.g. Football spy, Ticket online – video content
Mirror.co.uk putting the advertiser first
- No page refreshes to simply generate impressions, e.g. Photo galleries do not refresh
- Flexible use of ad positions and formats, MPUs above the fold or within article text, bespoke page headers etc
- Deep levels of integration, such as engagement with and advertising around editorial
Innovation for the advertiser
- In-editorial ad positions, bespoke news stories and teasers
- cross-media opportunities, interactive microsites to reinforce 4 page editorial features within the newspaper product
- Inskins video technology, new and creative offering to make use of video advertising as well as rich media branding in an unobtrusive manner with clear calls to action
2012 AOP Digital Publishing Awards – Mirror Digital were winners of the Digital Advertising Operations Team.