Daily Mirror

Editor in Chief: Lloyd Embley

Cover price: Monday - Friday 50p, Saturday 70p

The Mirror offers readers a balance of news, entertainment and sport that helps them form opinions about events and issues. The Mirror is down to earth, caring but challenging and fun. It appeals to all ages and both men and women equally.It is the only choice for a tabloid reader who wants to be empowered and know their own mind rather than just being ‘one of the gang’.It’s not sleazy or sensationalist but delves beyond the headlines to get to the human interest aspects of a story.

In the last year we have broken some of the country’s biggest stories, won the News Reporter of Year awards at the Press Awards and the Sports Columnist of the year at the STA British Sports Journalism awards.