Daily Mirror

Editor: Richard Wallace

Cover price: Monday - Friday 45p, Saturday 65p

The Mirror offers readers a balance of news, entertainment and sport that helps them form opinions about events and issues. The Mirror is down to earth, caring but challenging and fun. It appeals to all ages and both men and women equally.

It is the only choice for a tabloid reader who wants to be empowered and know their own mind rather than just being ‘one of the gang’.

It’s not sleazy or sensationalist but delves beyond the headlines to get to the human interest aspects of a story.

In the last year we have broken some of the country’s biggest stories, and have been voted Newspaper of the Year at the What the Papers Say Awards and the London Press Club Awards.