Case Studies

 

Vauxhall

Vauxhall vans sponsored the Daily Mirror’s ‘Football Mania’ pull out for the duration of the 09/10 football season. Following the campaign Vauxhall saw high prompted ad recall, positive brand perception and a singnificant increase in purchase consideration. Click here to download pdf.

 

Change4life

The ‘Change4life’ campaign ran adverts and editorial features across the daily paper and Mirror.co.uk. The campaign saw high levels of knowledge and awareness and had a positive impact on promoting a healthy lifestyle. Click here to download pdf.

 

Co-op Sponsorship of Pride of Britain

The Co-op's sponsorship of the Daily Mirror Pride of Britain Awards, gave the supermarket an excellent level of branding around the awards in print and online. Take out from the sponsorship messaging was very positive. Overall 3 out 4 readers recall seeing the campaign in the paper. Click here to download pdf.

William Hill

William Hill's sponsorship of the Daily Mirror's sports section resulted in a positive impact on brand awareness and led to one in five placing a bet with William Hill after seeing the activity. Click here to download pdf.

Stub It Out

The 'Stub It Out' campaign ran across the daily paper, Celebs on Sunday and mirror.co.uk. The campaign saw high levels of awareness and amongst smokers who saw the campaign there was significant increases in those seriously thinking about quitting. Click here to download pdf.

Act on CO2

The Department for Transport found their perfect partner in the Daily Mirror to educate consumers about choosing a new, low emission car. The Mirror's solution for the Act on Co2 campaign demonstrated the power that ad-funded editorial can play in cutting through with hard to reach consumers. Click here to download pdf.

McCoys

Mccoys teamed up with the Daily Mirror and Mirror.co.uk to sponsor the Rugby World Cup 2008 coverage. The campaign saw excellent levels of awareness and drove significant gains in consideration for Mccoys amongst those who saw the sponsorship activity. Click here to download pdf.

Beechams

Beechams wraps up warm with the Daily Mirror to help ensure the health of the nation. Cold and flu pharmaceutical company Beechams tackled the UK's winter sniffles with a series of Daily Mirror pullouts entitled "The Daily Beechams". The pull-out heralded Beecham's aim to find 'Britain's biggest fighter' to echo the restorative powers of their products. Click here to download pdf.

Pedigree

Pedigree teamed up with Mirror Group to promote their ‘What’s Your Dog’s Thing’ campaign. This generated massive reader involvement whilst showcasing product range, driving sales and establishing Pedigree as a beacon of the dog loving community. Click here to download pdf.

Bisto

By promoting their ‘Ahh Night’ campaign through Mirror Group – Bisto successfully raised awareness and increased sampling of their new products. Click here to download pdf.

Freeview

Freeview worked with Mirror Group on a solus cross-platform campaign – this had a positive impact on brand awareness, successfully communicating the role of Freeview and increasing sales over the Christmas period. Click here to download pdf.

John Smiths

John Smith’s teamed up with The Daily Mirror to build engagement with consumers through their sponsorship of the Grand National and ‘The Peoples Race’, making it front of mind for our readers. Click here to download pdf.

DFS

Through 2 waves of research with Mirror Group, DFS measured awareness, usage, brand image and consideration against their competitors. DFS experienced higher prompted ad recall, increased consideration and positive brand perception following the advertising campaign. Click here to download pdf.

AIG

AIG's sponsorship of 3 of Mirror Group's weekly football sections during the 07/08 football season, resulted in good awareness for the brand and increased consideration for their financial products. Ad recognition for the creatives that ran alongside was above the press average. Click here to download pdf.

Setanta Sports

Setanta teamed up with the Saturday Daily Mirror Mania football section for the 07/08 season. The campaign saw unprecendented levels of recall and helped Setanta increase subscriptions amongst Mirror readers by 30%. Click here to download pdf.